Introduction
Luxury electric vehicles in India just got a distinctly Indian fashion twist. JSW MG Motor India, through its premium retail arm MG SELECT, has launched the MG M9 Couture Edition, a limited-run version of its flagship electric limousine created in collaboration with celebrated Indian couturier Gaurav Gupta. Priced at Rs 84.94 lakh ex-showroom, with production capped at just 50 units, this isn’t a typical trim upgrade. It’s MG’s boldest attempt yet to position an EV as a genuine luxury collectible rather than just a mode of transport.
What Is the MG M9 Couture Edition
The M9 has already established itself as MG’s flagship electric limousine in India, known for its spacious three-row cabin, chauffeur-focused rear seating, and presidential-grade comfort features. The Couture Edition takes that same platform and wraps it in an entirely new visual identity built around exclusivity and design storytelling rather than added performance.
Bookings for the Couture Edition are already open, with first deliveries scheduled to begin August 10, 2026. Given the hard cap of 50 units, this is very much a first-come, first-served proposition for buyers who want in.
The Gaurav Gupta Design Collaboration
What sets this edition apart is its striking partnership with Gaurav Gupta, one of India’s most internationally recognised fashion designers. The collaboration didn’t appear out of nowhere. It traces back to the opening of Gupta’s menswear flagship store in New Delhi earlier this year, where an early interpretation of the MG Cyberster first hinted at what a fusion of couture and automotive design could look like.
That partnership came fully into public view at Gupta’s ‘Light Song’ couture showcase in Mumbai on July 17, 2026, where MG SELECT served as the official automobile partner. Both the M9 and Cyberster Couture Editions carry Gupta’s signature ‘Serpent Infinity’ motif, a design language representing continuity, transformation and power, expressed through handcrafted detailing, embroidery-inspired textures, and refined finishing touches throughout the vehicle.
Price, Availability and Booking Details
The MG M9 Couture Edition is priced at Rs 84.94 lakh ex-showroom, sitting well above the standard M9’s introductory pricing. Its sibling, the Cyberster Couture Edition, is priced even higher at Rs 87.49 lakh. Both models share the same ultra-limited production philosophy, with only 50 units of each variant being made available to Indian buyers.
MG SELECT, the brand’s dedicated luxury retail channel, has designed its Experience Centres more like contemporary art galleries than conventional car showrooms, reinforcing the positioning that these are lifestyle purchases as much as vehicles.
What You’re Really Paying For
Here’s the detail that matters most for anyone comparing this to the standard M9: the roughly Rs 5 lakh premium on the Couture Edition brings no additional performance, no bigger battery, and no extra range. Every rupee of that markup goes toward the limited production run, the distinctive exterior treatment, and the association with a globally recognised designer.
This is a genuinely deliberate strategy shift for MG. Rather than competing purely on range, features and price the way most EV brands do in India, MG SELECT is borrowing playbooks more commonly seen in high-end fashion and luxury goods, built entirely around personalisation, scarcity and design collaboration.
MG’s Broader EV Momentum in India
This launch doesn’t exist in isolation. MG is currently riding a genuinely strong wave of EV growth across its entire India lineup, having moved a record 8,158 units in wholesale sales in July 2026 alone, with over 80 percent of that volume coming from electric models. Against that backdrop, the standard M9 and Cyberster have already carved out a solid reputation in India’s small but growing luxury EV segment, and the Couture Editions look designed to build on that momentum with something rarer and more aspirational.
Base M9 vs Couture Edition: Quick Comparison
| Feature | Standard M9 | M9 Couture Edition |
|---|---|---|
| Price (Ex-showroom) | Rs 69.90 lakh (introductory) | Rs 84.94 lakh |
| Units Available | Regular production | Limited to 50 units |
| Design | Standard MG styling | Gaurav Gupta ‘Serpent Infinity’ motif |
| Performance/Battery | Standard | Unchanged from standard M9 |
| Seating | Presidential Seats, 16-way adjustment, 8 massage settings | Same, with couture-inspired detailing |
Verdict
The MG M9 Couture Edition is less about electric mobility and more about what MG wants its luxury brand identity to become in India. By pairing a proven flagship EV with a respected Indian fashion designer and an aggressively limited production run, MG SELECT is testing whether Indian luxury buyers will pay a premium for exclusivity and design storytelling alone, without any accompanying performance upgrade. Given the M9 and Cyberster’s early success in India’s niche premium EV space, this experiment looks well-timed. Whether it becomes a template for future MG SELECT launches will depend on how quickly these 50 units find buyers.
FAQs
Q1: What is the price of the MG M9 Couture Edition in India? The MG M9 Couture Edition is priced at Rs 84.94 lakh ex-showroom.
Q2: How many units of the MG M9 Couture Edition will be made? Production is strictly limited to 50 units of the M9 Couture Edition in India.
Q3: Who designed the MG M9 Couture Edition? It was created in collaboration with Indian fashion designer Gaurav Gupta, featuring his signature ‘Serpent Infinity’ design motif.
Q4: Does the Couture Edition have better performance than the standard M9? No, the Couture Edition uses the same battery and performance specifications as the standard M9. The premium price reflects exclusivity and design, not added performance.
Q5: When will deliveries of the MG M9 Couture Edition begin? Deliveries are scheduled to begin from August 10, 2026, for confirmed bookings.
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